PMF Validation Framework for Founders

Product-Market Fit can feel like surfing for the first time for Founders. 🏄🏾‍♀️

I created the PMF Validation Framework to help you:

• Stop guessing about your PMF status – Use a systematic 20-point assessment to objectively measure where you stand across 4 critical dimensions instead of relying on gut feelings.
• Conduct customer interviews that actually matter – Access a proven 10-question template with best practices that uncover real insights about your customers' problems and willingness to pay.
• Know when to pivot vs. persevere – Get a data-driven framework that evaluates 5 key indicators to make informed decisions about your product's future.
• Take targeted action at every stage – Receive specific next steps whether you're in early exploration (20-39 points) or ready to scale (80-100 points).
• Build team alignment around PMF – Create a common language and shared understanding of your north star across your entire startup.

A comprehensive system for founders to navigate the Product-Market Fit journey.

This isn't just another generic startup guide – it's a practical toolkit from someone who's helped Y Combinator startups succeed.

You can return to this framework whenever you make significant product or market changes. The goal isn't perfect scores across all dimensions, but to identify blind spots, make informed decisions, and track progress over time.

Created by Sera Tajima, Conscious Tech Ventures – designed as a living document that grows with your startup.

Ready to stop chasing PMF and start systematically achieving it?